Strategic Marketing Manager
Irving, TX
Full Time
Manager/Supervisor
About the Role
We are seeking a commercially driven and strategically minded Strategic Marketing Manager to join our team in Dallas. This role demands clear leadership in developing and executing global and regional segment strategies, driving cross-functional alignment, and delivering customer-centric value in fast-paced markets. The ideal candidate brings a proven business and commercial background, ideally paired with technical expertise or industry experience in engineered plastics.
Responsibilities:
Key Responsibilities
- Lead the development and execution of global and regional segment and action plans: Define where and how to play across key markets
- Drive cross-functional collaboration with Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution
- Set and own segment-specific targets and key milestones, ensuring measurable impact and accountability
- Shape technology roadmaps in close partnership with T&I to support innovation and long-term growth
- Define and implement value pricing strategies in alignment with Business Line leadership
- Lead marketing communications planning with our Marcom team to strengthen customer experience positioning and brand visibility
- Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain
Qualifications:
Required Competencies- Leadership & Execution: Demonstrated ability to lead strategic planning and drive execution across global and regional teams
- Business & Commercial Acumen: Proven experience in strategic marketing, business development, or commercial roles
- Industry Expertise: Engineering or technical foundation in engineered plastics or associated materials
- Engages Others: Builds collaborative relationships, communicates effectively, and drives team engagement
- Strategic Mindset: Demonstrates strong business acumen with a global and forward-thinking approach
- Delivers Value: Executes with precision, manages performance, and maintains a strong focus on results
- Master’s degree in Business, Marketing or related field; MBA or advanced technical degree preferred
- Minimum 5 years of experience in strategic marketing or commercial roles, preferably in engineered plastics.
- Strong analytical and strategic thinking skills with a track record of successful cross-functional collaboration
- Experience in multinational environments and matrix organizations is a plus
Celanese is an Equal Opportunity Employer. Celanese does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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